TRAFFIC LIGHT SYSTEM
A traffic lighting system ensures that companies achieve alignment across all departments.
Multiple employees can take the test from one company, and a traffic light system ensures that companies achieve alignment across all departments.
Green
You have achieved alignment across all departments.
Red
You have been shown a red light because you appear to disagree between yourselves on whether your brand/product/service is low, moderate, or high on this dimension. This discrepancy suggests you need more internal discussion.
Remind yourselves of the traits associated with high and low scores on the dimension. Remember that you are being asked to respond in terms of the extent to which the dimensions here describe the actual personality of your brand/product/service (rather than what yo would necessarily like that personality to be ideally, or how you think customers perceive it, or anything else). Ensure that you all have a shared understanding of the traits: remember that they refer to the dictionary definitions of the traits, rather than any particular meaning that the traits may have within your own business, and make your assessment based on all the traits associated with the dimension rather than cherry-picking just a small number.
Amber
You have been shown an amber light because you appear to disagree between yourselves to some extent on whether your brand/product/service is low, moderate, or high on this dimension.
This discrepancy is not massive, but significant enough to suggest you need more internal discussion.
Remind yourselves of the traits associated with high and low scores on the dimension.
