TRAFFIC LIGHT SYSTEM

A traffic lighting system ensures that companies achieve alignment across all departments.

Multiple employees can take the test from one company, and a traffic light system ensures that companies achieve alignment across all departments.

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Green

You have achieved alignment across all departments.

Red

You have been shown a red light because you appear to disagree between yourselves on whether your brand/product/service is low, moderate, or  high on this dimension. This discrepancy suggests you need more internal discussion.   

 

Remind  yourselves of the traits associated  with high and low scores on the dimension.   Remember  that you  are  being asked to respond in terms of the extent to which the dimensions here describe the actual personality of your brand/product/service (rather than what yo  would necessarily like that personality to be ideally, or how you think customers perceive it, or anything  else).   Ensure that you all have a shared understanding of the traits: remember that they refer to the dictionary definitions of the traits, rather than any particular meaning that the traits may have within your own business, and make your assessment based on all the  traits associated with the dimension rather than cherry-picking just a small number.   

Amber

You have been shown an amber light because you appear to disagree between yourselves to some extent on whether your brand/product/service is low, moderate, or high on this dimension.  

 

This discrepancy is not massive, but significant enough to suggest you need  more internal discussion. 

 

Remind yourselves of the traits associated with high and low scores on the dimension.

Find out more about yourself by trying our Sounds Like Me Full personality profiling test.

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