DIRECT

MATCH...

Direct matches between individuals and brands/products/services provide efficiently tailored solutions for the ultimate personalization of communication. With a system that can find the strongest personality traits that are matched between individuals and BPS, we can identify the key properties of a BPS which are of benefit to both parties.

Through our automated system, individuals are able to find brands/products/services most suited for the personality traits which most strongly define them, and companies are able to discover the right customers for the right products, providing efficient ways of tailoring communication to suit product markets and ensuring they reach the best customer for each product.

Individual

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81%

Concientiousness
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81%

Extraversion
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81%

Concientiousness
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81%

Extraversion

Matched Product

and Messaging

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THE BMW 5 SERIES iPERFORMANCE SALOON
Ecologically unconventional.

 

Think creatively. Move with the times. Look after the planet. These are two essential concepts for automotive sustainability. The BMW 530e iPerformance Saloon implements both perfectly and remains way ahead of its time.

 

With electrifying, eco-friendly driving pleasure and, thanks to the plug-in hybrid drive, extra power when you need it, this vehicle represents the future of the ultimate driving machine.

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BMW Wireless Charging...

 

BMW Wireless Charging is an innovative and convenient method of recharging the BMW 5 Series iPerformance Saloon. A 100% charge can be achieved via a charging station on the floor in approx. 3.5 hours. The inductive charging station can be installed in a garage or outside on the ground.

To charge the car, the driver merely has to park the vehicle above the charging station. The cars Info Display tells the driver when the vehicle is in the correct position. Once switched off and secured, the charging operation starts up automatically.

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A dynamic all-time high....

 

Powerful BMW TwinPower Turbo engines, intelligent lightweight construction, Integral Active Steering for first-class handling and agility as well as Adaptive Mode: the BMW 5 Series iPerformance Saloon is designed for an ultimate athletic driving experience – to always be one decisive step ahead of the competition.

BPS

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85%

Concientiousness
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85%

Extraversion
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81%

Concientiousness
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85%

Extraversion

Tone

of voice

Elgoog marketing messages provide strategies for companies to deliver their core values and be maximally persuasive in communication with potential customers. These messages are based on the specific features that a company wishes to stress within their communication. The marketing messages can be tailored to the personality of the company, or the personality of the individual to whom they most want to promote their brands, products or services. The examples below illustrate how different messages can be communicated in a way that addresses different OCEAN traits;

Message: Powerful/Strong
High Conscientiousness

You can do more, and do it better and more efficiently

Message: Effectiveness
High Conscientiousness

This product performs so well that you will achieve your goals better and faster or to a higher level

Message: Buzz
High Extraversion

Your friends are already talking about the product, it is all over their social media feed, and they are even talking about it around the water cooler at work: join in or miss out.

Text/visual blend

Companies can discover the best ways to promote their brands / products / services in terms of those visuals and promotional text that best fit the individual customer.

Frequency and order

Companies are able to tailor the frequency and order of messaging to the  brands/products/services and the personality of individual consumers.