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Companies can respond to a main question about their brands/products/services personality, selecting ratings and rankings which best represent the core values of their chosen product.

Research & evidence suggests that a coherent brand personality improves brand equity by demonstrating values which consumers can relate to – our system enables companies to robustly assess the foundation of their brands, products and/or services, as a first step towards optimizing their communication.

Find out more about yourself by trying our Sounds Like Me Full personality profiling test.

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